Using Google Analytics and Busatools Together for Better Heatmap Insights
Google Analytics (GA) is a great tool with tremendous data collection capabilities, but its heatmap feature has limited functionality. In the past, GA users could create a heatmap (free) using Google’s heatmap extension, but that’s not the case anymore since 2017 when this feature was deprecated. Some people who actually get GA heatmap to work, are ultimately disappointed because of its lack of features.
Why are Heatmaps Required by Users?
The big question for many people is about their requirements – why create a heatmap online when you already have the information on customer trends? Well, to answer that question, let’s look at the main benefits of heatmaps.
- They help you visualize trends in seconds by just taking a glance at them.
- You get a good idea of what your customers like and what they dislike along with high-engagement areas.
- It is easier to discover the bugs on web pages and fix them.
- You can show the results to other stakeholders or your superiors by showing them relevant heatmaps instead of talking about the trends at length.
- Evaluate the results of A/B testing in a jiffy.
Why Use Google Analytics and Busatools Together to Create Better Heatmaps?
Considering the advantages provided by heatmap tools, it is evident that they are very important. So, it is worth asking ourselves how we can maximize the benefits received from GA. The answer is simple – by using top heatmap tools like Busatools.
Busatools is one of the best heatmap software that allows you to create the following heatmaps:
- Scroll Maps
- Click Maps
- Rage Click Maps
- Move Maps (Mouse Movement Maps)
With Busatools by your side, you can take the large amount of insightful data generated by GA and gain tons of visualization options. For instance, you can view heatmaps that show various segments based on the device used, country of origin, and traffic source. Once you have the heatmaps in front of you, it is possible for you to share the link of that heatmap with business stakeholders, C-suite, clients, and even colleagues.
An advanced heat mapping tool like Busatools allows you to segment heatmaps as per the Google Analytics events. This is extremely useful, and convenient and makes your life considerably easier when it comes to understanding events.
Installing Busatools is Easy
If you are wondering about how to install Busatools, the task is easy. It can be installed in a few steps and then you can start using it alongside Google Analytics:
- Sign up for Busatools
- Add Busatools’ tracking code to your website and start integrating it with Google Analytics.
A Proven Approach to Using Google Analytics and Heatmaps Together
Are you seeing a lot of low-performing pages after logging into your GA account? Do you have many pages with high bounce rates or low conversion rates?
It could be hard to decipher the data and find out the exact reason for the low performance unless you start using heat mapping for websites like Busatools.
The moment you see a drop off in your performance, you should just start using heatmaps to identify the pain points and resolve the issue. Therefore, Busatools can become a worthy accomplice for you, empowering you with the knowledge that when your strategies fail, you have a way to identify weak points, rework them, and reiterate them until you get your strategy perfect.
With Busatools heatmaps, you can see customers who have begun a specific action like adding items to their cart or abandoning their cart. In the case of the latter, you can use this insightful information to intervene by using another Busatools tool called Live Chat and prevent customer attrition. The greatest thing about Busatools is that its basic version is a free heatmap tool that provides you considerable power without any expense.
Combine the Power of Quantitative Data with Qualitative Data
The quantitative data provided by GA, when combined with qualitative data and the analytical prowess of the best heatmap tool like Busatools, will get actionable insights. But even more importantly, Busatools provides you the ability to further drill down on the data with solutions like session recording and user surveys. Later, you can act upon the insights with interactive tools like Live Chat, which can come in handy when a particular event has taken place.
Final Thoughts
Busatools is a confluence of essential website tools, which when used alongside powerhouse tools like Google Analytics can be business-transforming. Busatools allows you to make data-driven decisions, which optimize your website and help you skyrocket your revenue and deliver better services than your business rivals.