8 Alternatives to Hotjar for Website Analytics: Our Review

8 Alternatives to Hotjar for Website Analytics: Our Review

Over the years, website analytics have become an inseparable part of digital marketing efforts and business operations. By providing critical insights into user interactions, these analytics tools reveal an invaluable trove of information that gives new impetus to website improvement efforts. For those struggling to acquire new customers, website analytics can reveal customer pain points, especially the ones related to jarring navigational issues. 

Website Analytics Tools like Hotjar

It is an undeniable truth that most visitors lose interest when they struggle to find relevant information. Consequently, a vast majority of visitors search Google to find an alternative to your product/service, meaning you lose a prospective customer that could have been acquired with a better website design. Therefore, website analytics tools such as Hotjar have become crucial for entrepreneurs who want to turn their websites into lead conversion machines. Although Hotjar is considered to be one of the best analytics tools available in the market, other Hotjar competitors are equally good if not better. Let’s have a look at some of them:


When it comes to value, no tool in the market comes close to Busatools. It is a relatively new yet solid website analytics tool with all the features that you would ever need for comprehensive website analytics. Apart from top-notch web analytics, it is equipped with heatmap software, live chat tool, feedback tool and session replay tool, which complement the website analytics tool greatly, allowing you to make better decisions at every step.

Crazy Egg

Crazy Egg is a wonderful Hotjar alternative with immense potential when it comes to analyzing visitor behavior. It is equipped with functionalities such as heatmaps, scroll maps, and A/B testing, which help in comprehending user behavior (that might seem random to the naked eye). One of the greatest advantages of this tool is that it is easy to learn. Even for newbies with very little exposure to analytics tools, it is a relatively easier tool to learn. Moreover, it is economical and allows for excellent visual representation of data for ease of understanding. 


Mouseflow is another top tool if you are looking for a Hotjar alternative, especially heatmap alternatives. For the uninitiated, heatmaps are a part of website analytics. They represent the intensity of data values across a web page, making it easier to analyze a website at a glance. With Mouseflow, you always know what is happening at every touchpoint of the user. However, there is one gripe with Mouseflow that it is extremely resource-intensive and offers its most useful features only on higher plans. 

Google Analytics

Although Google Analytics is free, it is still a powerful tool that can help you generate extremely useful insights. One of its main USPs is that it is integrated with Google services and comes with customizable reporting for ease of use. Despite its many advantages, Google Analytics suffers from a steeper learning curve as compared with tools such as Busatools, which makes it a less attractive choice for non-tech-savvy people.


Another terrific Hotjar alternative, FullStory excels at understanding intricate user interactions. It has strong search capabilities and a good interface for first-time users. However, it is pricier when compared with other tools, which makes it a less attractive option for solopreneurs and small businesses on a tight budget.


It is quite a popular tool with a dedicated user base. However, Smartlook has limited advanced features, which makes it less attractive for professional users who want to get the most out of their website analytics endeavors.

VWO (Visual Website Optimizer)

This tool excels when it comes to A/B testing and heat maps. However, it is very costly and requires an advanced setup, which can be a deterrent for many users.


This tool is very good when it comes to detailed session recordings and form analytics. But it suffers from limited integration capabilities. Moreover, the user interface leaves a lot to be desired as it is not very user-friendly.

Final Thoughts

There are many tools like Hotjar with their very own pros and cons that make them suitable for different audiences. Therefore, you should always pick and choose a website analytics tool after analyzing your requirements in detail. Moreover, you should also evaluate the tool based on cost, features/functionalities, the quality of the user interface, and ease of use.